Friday, July 31, 2009

Small businesses can help each other

There are several ways by which you can get social media to help you with the selling process. It can complement what you are already doing, or create altogether new opportunities for you. And you can do it from office if this is a part of your day job, or just in your spare time from home.
A market in itself, and more
Users of LinkedIn and Facebook tend to be those with relatively high purchasing power, representing a huge market opportunity in itself. Many of them are also well-placed to help you get your foot inside the right doors. Most importantly, they are key influencers in the market: the people they live and work with represent consumer segments with high purchasing power and further influence.
Social media can be your salesman and brand manager thrown into one – as long as you stay within the rules and code of conduct of these sites.
Everything starts with the quality, and sometimes size, of your contacts on these sites. In some ways, it can be said that your network determines your net worth.

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