Find clients anywhere in the world
Being global in its reach, every country in the world is probably represented on social media. Yes, there might be a skew in favour of some countries and sectors but the network plays out not only for direct leads, but in being able to direct you to the relevant ones through referrals. Go and mark your footprint in newer territories before others do.
Small businesses can help each other
Small business owners use LinkedIn to forge informal alliances with other entrepreneurs who may complement what they are doing and for providing leads to one another in non-competing situations. They meet here, share prospects, learn from each other and get to know of markets in regions otherwise inaccessible. It is like a business chamber for them.
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