Tuesday, July 14, 2009

E-Commerce

Do you have a product or service to sell? If your blog has the audience, why not make a sales pitch while you have their attention? Make it attractive for them to buy from your blog than other outlets by throwing in discounts and freebies.

What if you don’t have something of your own to sell? No problem. Sell stuff on others’ behalf. If you have a blog on mobile phones, contact Nokia or their distributor to offer a special deal on your blog for a given product. Once you receive an order and have processed the payment, you can pick the stock from the distributor and dispatch to the customer. You do not even have to bear the risk or investment required in carrying inventory.

Likewise, what you can sell is limited by your imagination. If you have a travel blog, sell packages at prices better than all others. An auto blogger can sell accessories for cars. A books site can offer books on discount.

You can choose to offer only a limited selection of popular products, or even set up a full fledged online store. All depends on what you can gear yourself to manage. At the same time, you need not always offer stuff to match your content. An auto enthusiast is a very likely buyer of laptops. Why not offer these to customers on an auto blog?

Affiliate Marketing

You want to dabble with e-commerce but are not inclined to tie up with vendors, process payments, fulfill orders and manage complex books of account? Go for affiliate marketing.

This is how it works: You tie up with an online merchant like a computer store and carry ads of the latter on your blog. When any of your visitors clicks on these ads and makes a purchase with the merchant, you get a commission. It is all easily automated with a simple code you embed in your site.




Courtesy: Thinkdigit

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